Tag Archives: partnership

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TORONTO – November 27, 2014 – Mackenzie Financial Corporation (Mackenzie Investments) is pleased to officially launch its long-term sponsorship of Snow Sports Canada this weekend at the Men’s Downhill and Super G Alpine World Cup at Lake Louise, Alberta followed by the Audi FIS Cross World Cup Ski Cross at Nakiska, Alberta on December 6th, where Mackenzie Investments is supporting sponsor.

“Mackenzie Investments commends the passion for excellence that these top performing athletes bring to their races and we look forward to following their achievements, as well as those of their peers in other snow sports, throughout this season,” said Jeff Carney, President and Chief Executive Officer of Mackenzie Investments.

Snow Sports Sponsorship

In September, Mackenzie Investments announced a long-term sponsorship of Snow Sports Canada, providing support to seven premier national snow sport organizations including Alpine Canada, Biathlon Canada, Canada Snowboard, Canadian Freestyle Ski Association, Cross Country Canada, Nordic Combined Canada and Ski Jumping Canada. Mackenzie Investments is also building on its long history of supporting grassroots alpine skiing in its home province through a new five-year partnership with Alpine Ontario. This weekend is the official launch of that sponsorship on the slopes.

Mackenzie Investments is proud to sponsor three-time Olympic downhill racer Manny Osborne-Paradis at Lake Louise this weekend.

“The support of Mackenzie Investments will underpin everything our athletes do to achieve results this season and beyond. We are extremely grateful for this commitment and know it will help advance our competitors to the podium,” said Mark Rubinstein, President and Chief Executive Officer of Alpine Canada Alpin.

Mackenzie Investments has also entered into an agreement to be presenting sponsor of broadcast coverage of snow sports – including races, interviews and commentary – on CBC, Sportsnet and Ski Television. Key events of the season include:

  • Men’s Downhill and Super G Alpine World Cup, November 29-30, Lake Louise, Alberta
  • FIS Cross World Cup Ski Cross, December 6, Nakiska, Alberta
  • World Cup Moguls January 3, Calgary, Alberta
  • World Cup Moguls February 7, Val Saint-Côme, Quebec
  • Snowboard Jamboree February 20, 21, 22, Quebec City, Quebec
  • NorAm Championships and National Championships Biathlon March 9-15, Hinton, Alberta
  • National Championships Cross Country March 14-21, Thunder Bay, Ontario
  • Air Nation Freestyle Snowboard Nationals March 25-28, Whistler, British Columbia

For more information, please visit mackenzieinvestments.com

International Outdoor Product Manufacturer to Support Canada’s Best With Specialized Product Line

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VANCOUVER – November 12, 2014 – With the 2014-2015 snow sport season kicking off this month, Snow Sports Canada, the official marketing consortium of seven national snow sport organizations, is pleased to introduce High Sierra as an Official Supplier. High Sierra proudly supports all Snow Sports Canada athletes as they compete on the world stage over the next two seasons.

“Having the support of brands like High Sierra is imperative to our athletes’ development in the coming season, while propelling our brand’s growth” said Davin MacIntosh, Executive Director of Cross Country Canada. “This corporate support enables our athletes to focus on what matters the most – reaching their full potential and winning on the world stage.”

For High Sierra, the partnership is a natural extension of their ongoing commitment to snow sports in North America, which includes a partnership with the United States Ski & Snowboard Association (USSA).

“From the weekend warrior to the World Cup Champion, Canadians are passionate about snow sports. As High Sierra is growing in the Canadian market, we are excited to partner with a brand that encompasses the passion and excitement that Canadians feel for winter sport.” said Paul DeCorso, General Manager of High Sierra Canada. “Snow Sports Canada athletes represent some of the best in the world – embodying the resilient and rugged characteristics required of a champion. High Sierra employees and products uphold those same values. We only manufacture the highest quality product, built to withstand the elements often endured by our athletes.”

The partnership allows for select Snow Sports Canada athletes to be outfitted with High Sierra travel and equipment bags. Additionally, High Sierra will bring Snow Sports Canada merchandise to retail locations nationwide, allowing for fans from coast-to-coast-to-coast to show their Canadian pride, while supporting our athletes this season.

“Travel is such a fundamental aspect of our lives as athletes and teams. Having a partner like High Sierra provides allows us to travel comfortably with all the essentials as we train and compete to reach our goal of propelling Canada to the top of the podium,” explained Canada Snowboard National Team member and Olympian Alex Duckworth.

For more information, please visit High Sierra online at highsierra.ca

Snow Sports Canada Picture Perfect for iON America

Action Camera Company Set to Own The Snow as it Enters Canadian Market

Snow Sports Canada announced today that it has signed a groundbreaking partnership agreement with iON America, a world-leading Point of View (POV) camera company, about to enter the Canadian marketplace. iON America is well established in the American snow market, having just been the Official Camera Sponsor of the Dew Tour in Breckenridge and signing on a number of high profile snow athletes as part of Team iON. As the official camera of Snow Sports Canada, iON cameras will be used for video capture, enhanced real-time review and performance feedback by technical staff and coaches involved in Canada’s premier winter sports organizations.

“We are very excited to announce iON America as the first corporate partner for Snow Sports Canada,” says Steven Hills, Executive Director, Canada Snowboard. “The support of the corporate community is key to success for Canada’s athletes, and this multi-year commitment from iON will help drive financial stability for the seven National Sports Organizations that form Snow Sports Canada. This comes at a particularly exciting time as we are only a few days away from the 2014 Olympic Winter Games in Sochi, where our athletes are poised to own the snow.”

iON athletes Nick Goepper and James WoodsSnow Sports Canada is a unique and innovative partnership of seven of Canada’s premier winter sport organizations that have joined forces to support the overall development of winter sport in Canada. As a new marketing effort, Alpine Canada, the Canadian Freestyle Ski Association, Canada Snowboard, Cross Country Canada, Biathlon Canada, Ski Jumping Canada and Nordic Combined Canada have pulled together to leverage their assets to offer a more cohesive option to Corporate Canada and international brands.

iON athletes Nick Goepper and James Woods“Coming into the Canadian marketplace with this multifaceted partnership with Snow Sports Canada is the ideal situation for iON Canada,” says Giovanni Tomaselli, Founder and CEO, iON America. “Leveraging seven of Canada’s snow sport organizations while introducing our product into the market is incredible. We know that Canada is the land of snow, and we can’t think of a better way to reach winter sport enthusiasts who want to capture and immediately share their snow experiences.”

“iON is all about innovation and a desire to differentiate themselves, so breaking new ground in Canada with this partnership is a perfect match,” says Bill Cooper, Chief Operating Partner, TwentyTen Group, the Agency of Record for Snow Sports Canada. “The potential for engagement with consumers through Snow Sports Canada is extraordinary and iON is the first to harness this opportunity. We welcome their vision to dive into blue water and we look forward to nurturing a positive return on investment for both iON and the seven sports.

“The sponsorship industry is changing rapidly. It is no longer sufficient to approach corporate partnerships without strategy, integrated activation and a powerful story-building platform by which to create a meaningful connection with consumers. iON America is set to harness an incredible opportunity with Snow Sports Canada, and the timing couldn’t be better with their athletes taking centre stage in Sochi in a matter of days.”

About iON America

iON America pioneered the concept of Shoot/Share™ Wi-Fi connectivity in point-of-view (POV) cameras with its aerodynamic and fully-waterproof Air Pro, Speed Pro, Adventure and The Game lines. Designed for pros and amateurs alike, iON cameras make it easy to capture and share high-definition video and still images, with Wi-Fi connectivity and free cloud storage. iON America’s experienced team has been involved in the design, development and manufacturing of digital imaging products worldwide for over 20 years. For more information, visit www.ioncamera.com and its social sites:

https://facebook.com/ioncamera

http://twitter.com/ioncamera

http://instagram.com/ioncamera

http://youtube.com/ioncamera 

ABOUT SNOW SPORTS CANADA
Snow Sports Canada is a partnership of seven of Canada’s premier winter sport organizations that have joined forces to support the overall development of winter sport in our country. Representing over 93,000 registered members and 5.4 million recreational participants, Snow Sports Canada seeks to leverage the combined experience and expertise of their coaches, trainers, athletes and support staff to deliver high performance content to recreational snow sport participants in Canada.

Our mission is to ensure the safe participation in, and growth of, winter sport in Canada by providing access to the expertise of our national teams and to support the development of winter sport through the acquisition of corporate partners. For more information, visit snowsportscanada.ca.