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International Outdoor Product Manufacturer to Support Canada’s Best With Specialized Product Line

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VANCOUVER – November 12, 2014 – With the 2014-2015 snow sport season kicking off this month, Snow Sports Canada, the official marketing consortium of seven national snow sport organizations, is pleased to introduce High Sierra as an Official Supplier. High Sierra proudly supports all Snow Sports Canada athletes as they compete on the world stage over the next two seasons.

“Having the support of brands like High Sierra is imperative to our athletes’ development in the coming season, while propelling our brand’s growth” said Davin MacIntosh, Executive Director of Cross Country Canada. “This corporate support enables our athletes to focus on what matters the most – reaching their full potential and winning on the world stage.”

For High Sierra, the partnership is a natural extension of their ongoing commitment to snow sports in North America, which includes a partnership with the United States Ski & Snowboard Association (USSA).

“From the weekend warrior to the World Cup Champion, Canadians are passionate about snow sports. As High Sierra is growing in the Canadian market, we are excited to partner with a brand that encompasses the passion and excitement that Canadians feel for winter sport.” said Paul DeCorso, General Manager of High Sierra Canada. “Snow Sports Canada athletes represent some of the best in the world – embodying the resilient and rugged characteristics required of a champion. High Sierra employees and products uphold those same values. We only manufacture the highest quality product, built to withstand the elements often endured by our athletes.”

The partnership allows for select Snow Sports Canada athletes to be outfitted with High Sierra travel and equipment bags. Additionally, High Sierra will bring Snow Sports Canada merchandise to retail locations nationwide, allowing for fans from coast-to-coast-to-coast to show their Canadian pride, while supporting our athletes this season.

“Travel is such a fundamental aspect of our lives as athletes and teams. Having a partner like High Sierra provides allows us to travel comfortably with all the essentials as we train and compete to reach our goal of propelling Canada to the top of the podium,” explained Canada Snowboard National Team member and Olympian Alex Duckworth.

For more information, please visit High Sierra online at highsierra.ca

Another winter is just around the corner, and the Snow Sports Canada teams are gearing up for the start of the World Cup season. With that in mind, let’s take a look at five things we can look forward to this winter season.

1.    Canadian Freestyle Ski Team

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The Canadian Freestyle Ski Team had a memorable 2013-’14 season, with medals on the World Cup and Olympic stage. Dara Howell kept the town of Huntsville, Ontario up all night waiting for her slopestyle run at the Sochi Olympics, and she didn’t disappoint, winning the inaugural gold medal in women’s slopestyle skiing. Sisters Justine and Chloe Dufour-Lapointe captured gold and silver, respectively, in the women’s moguls. On the men’s side young gun Michael Kingsbury looks to continue his reign and build on his three overall World Cup titles in Men’s moguls. Make sure to catch the Canadian Freestyle Ski Team this year as they show the world that #weownsnow.

2.    Lake Louise Alpine Ski World Cup

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Hosting both a super-g and a downhill event, these are the first FIS World Cup speed races of the season, and the only opportunity for Canadian alpine skiers to win on home soil this season! This event kicks off November 29th, with Canadians swarming the finish area to wave Canadian flags and bang cow bells. The Lake Louise downhill was the first non-European downhill course to be named to the prestigious ‘Club 5’, a union of leading alpine ski racing downhill courses. The last time a Canadian took home gold at this event was in 2009 when Manuel Osborne-Paradis won the Super-G race. The best part is, tickets are free!

3.    Canada Winter Games

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Held from February 13th– March 1st, 2015 in Prince George, BC, the Canada Games are a celebration of youth, sports, culture and community bringing together 3,500 athletes, coaches and officials. Originally held in Quebec City in 1967 as a part of Canada’s Centennial celebrations, the Canada Games list many Snow Sports Canada athletes as alumni including Alison Forsyth (Alpine Skiing), Chandra Crawford (Cross Country Skiing) and Jenn Heil (Freestyle Skiing). Check out the Canada Games 2015 homepage here for more information!

4.    Canadian Snow Resorts

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With some of the best mountain playgrounds in the world, people come from all over to experience the Canadian winter. Whistler Blackcomb, located in British Columbia, is the largest ski resort in North America, and home to many Snow Sports Canada athletes, including Manny Osbourne-Paradis, Mike Janyk, Morgan Pridy, Mercedes Nicoll, Marielle Thompson and Yuki Tsubota. Just west of Calgary lies a cluster of world class resorts, including Fernie, Kicking Horse, Lake Louise, Kimberley and Nakiska – all within driving distance of each other. The west doesn’t have it all though – Eastern Canada has some great skiing too, such as Quebec’s Mont Tremblant Ski Resort, home mountain to Alpine Canada athlete and multiple World Cup gold medallist Erik Guay.

5.    World Ski & Snowboard Festival

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The largest annual gathering of winter sports, music, art and culture in the world, the World Ski & Snowboard Festival is a week-long celebration taking place at Whistler Blackcomb. A world-class mountain resort, Whistler Blackcomb is a training hub for Snow Sports Canada athletes thanks in part to the incredible facilities left over from the 2010 Olympic Winter Games. You can watch pro skiers and snowboarders such as Jossi Wells and Jesper Tjader throw down during Association of Freestyle Professionals (AFP) World Championship Slopestyle and Big Air events, then catch a free outdoor concert series. To top it all off, Whistler has some of the best restaurants, shopping, and nightlife around. Check out the WSSF here.

To all our Snow Sports Canada athletes, and snow sports participants everywhere, have a great season and enjoy the snow!

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Photo Credit: Canadian Olympic Committee

Snow Sports Canada applauds the initiative of the Harper Government, Governor General of Canada David Johnston, and Minister of Sport Bal Gosal in proclaiming 2015 the Year of Sport in Canada.

Snow Sports Canada athletes are a competitive and growing presence on the international stage, and the seven snow sport organizations of Alpine Canada, Biathlon Canada, Canada Snowboard, Cross Country Ski Canada, Freestyle Ski Canada, Nordic Combined Canada and Ski Jumping Canada are hard at work preparing for a busy season of competition.

We are excited to watch our athletes compete over the next two months, and carry that momentum into 2015: The Year of Sport. Don’t forget to cheer on our Alpine Canada athletes this weekend as they open their World Cup racing season in Soelden, Austria! #weownsnow

Click here for more information on the 2015 Year of Sport

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Governor General Proclaims 2015 as Year of Sport in Canada

OTTAWA—During the ceremonial lighting of the torch for the Prince George 2015 Canada Winter Games today on Parliament Hill, His Excellency the Right Honourable David Johnston, Governor General of Canada, proclaimed 2015 as the Year of Sport in Canada. The announcement was made in the presence of the Honourable Bal Gosal, Minister of State (Sport); Her Worship Shari Green, Mayor of Prince George; Tom Quinn, Chair of the Canada Games Council; Brett Robinson, Executive Chair of the Prince George 2015 Canada Winter Games Host Society; Chief Dominic Frederick of the Lheidli T’enneh First Nation; and athletes representing the 19 sports taking place at the Games. 

“Next year promises to be a truly memorable sporting year for Canadians. A number of major international sporting events will take place in Canada, including the Pan Am Games, the FIFA Women’s World Cup, and the IIHF World Hockey Junior Championships. It is for these reasons and so many more that I am delighted to proclaim 2015 the Year of Sport in Canada,” declared His Excellency. 

In 2015, Canada will play host to several international sporting events.  With its overarching theme of “Canada: A Leading Sport Nation,” the Year of Sport will highlight key moments in our nation’s history and showcase Canadian contributions to the world of sport. The initiative is also intended to build momentum leading up to the 150th anniversary of Confederation in 2017.

See original press release here