Tag Archives: sponsor


TORONTO – November 27, 2014 – Mackenzie Financial Corporation (Mackenzie Investments) is pleased to officially launch its long-term sponsorship of Snow Sports Canada this weekend at the Men’s Downhill and Super G Alpine World Cup at Lake Louise, Alberta followed by the Audi FIS Cross World Cup Ski Cross at Nakiska, Alberta on December 6th, where Mackenzie Investments is supporting sponsor.

“Mackenzie Investments commends the passion for excellence that these top performing athletes bring to their races and we look forward to following their achievements, as well as those of their peers in other snow sports, throughout this season,” said Jeff Carney, President and Chief Executive Officer of Mackenzie Investments.

Snow Sports Sponsorship

In September, Mackenzie Investments announced a long-term sponsorship of Snow Sports Canada, providing support to seven premier national snow sport organizations including Alpine Canada, Biathlon Canada, Canada Snowboard, Canadian Freestyle Ski Association, Cross Country Canada, Nordic Combined Canada and Ski Jumping Canada. Mackenzie Investments is also building on its long history of supporting grassroots alpine skiing in its home province through a new five-year partnership with Alpine Ontario. This weekend is the official launch of that sponsorship on the slopes.

Mackenzie Investments is proud to sponsor three-time Olympic downhill racer Manny Osborne-Paradis at Lake Louise this weekend.

“The support of Mackenzie Investments will underpin everything our athletes do to achieve results this season and beyond. We are extremely grateful for this commitment and know it will help advance our competitors to the podium,” said Mark Rubinstein, President and Chief Executive Officer of Alpine Canada Alpin.

Mackenzie Investments has also entered into an agreement to be presenting sponsor of broadcast coverage of snow sports – including races, interviews and commentary – on CBC, Sportsnet and Ski Television. Key events of the season include:

  • Men’s Downhill and Super G Alpine World Cup, November 29-30, Lake Louise, Alberta
  • FIS Cross World Cup Ski Cross, December 6, Nakiska, Alberta
  • World Cup Moguls January 3, Calgary, Alberta
  • World Cup Moguls February 7, Val Saint-Côme, Quebec
  • Snowboard Jamboree February 20, 21, 22, Quebec City, Quebec
  • NorAm Championships and National Championships Biathlon March 9-15, Hinton, Alberta
  • National Championships Cross Country March 14-21, Thunder Bay, Ontario
  • Air Nation Freestyle Snowboard Nationals March 25-28, Whistler, British Columbia

For more information, please visit mackenzieinvestments.com

International Outdoor Product Manufacturer to Support Canada’s Best With Specialized Product Line


VANCOUVER – November 12, 2014 – With the 2014-2015 snow sport season kicking off this month, Snow Sports Canada, the official marketing consortium of seven national snow sport organizations, is pleased to introduce High Sierra as an Official Supplier. High Sierra proudly supports all Snow Sports Canada athletes as they compete on the world stage over the next two seasons.

“Having the support of brands like High Sierra is imperative to our athletes’ development in the coming season, while propelling our brand’s growth” said Davin MacIntosh, Executive Director of Cross Country Canada. “This corporate support enables our athletes to focus on what matters the most – reaching their full potential and winning on the world stage.”

For High Sierra, the partnership is a natural extension of their ongoing commitment to snow sports in North America, which includes a partnership with the United States Ski & Snowboard Association (USSA).

“From the weekend warrior to the World Cup Champion, Canadians are passionate about snow sports. As High Sierra is growing in the Canadian market, we are excited to partner with a brand that encompasses the passion and excitement that Canadians feel for winter sport.” said Paul DeCorso, General Manager of High Sierra Canada. “Snow Sports Canada athletes represent some of the best in the world – embodying the resilient and rugged characteristics required of a champion. High Sierra employees and products uphold those same values. We only manufacture the highest quality product, built to withstand the elements often endured by our athletes.”

The partnership allows for select Snow Sports Canada athletes to be outfitted with High Sierra travel and equipment bags. Additionally, High Sierra will bring Snow Sports Canada merchandise to retail locations nationwide, allowing for fans from coast-to-coast-to-coast to show their Canadian pride, while supporting our athletes this season.

“Travel is such a fundamental aspect of our lives as athletes and teams. Having a partner like High Sierra provides allows us to travel comfortably with all the essentials as we train and compete to reach our goal of propelling Canada to the top of the podium,” explained Canada Snowboard National Team member and Olympian Alex Duckworth.

For more information, please visit High Sierra online at highsierra.ca

Mackenzie Investments Fuels the Passion of Canadian Snow Sports Athletes with New Multi-Year Sponsorships


TORONTO – September 5, 2014 – From steep downhill runs to deep halfpipes, soaring jumps to grueling trails, starting this winter, Mackenzie Investments will fuel the passion of winter athletes across Canada with a new, four-year sponsorship of Snow Sports Canada, touching seven premier national snow sport organizations.  Mackenzie is also building on its long history of supporting grassroots alpine skiing in its home province through a new five-year partnership with Alpine Ontario.

“From recreational participants to World Cup athletes, Canadians are known for their enthusiasm, sportsmanship and success in snow sports, and Mackenzie is very proud to contribute to this passion,” said Jeff Carney, President and Chief Executive Officer of Mackenzie Investments. “It takes talent, constantly challenging the status quo to drive improvements and a passion for excellence to be an elite athlete. And the same goes for the team at Mackenzie in our pursuit of excellence in everything we do. Just like athletes, we are measured against the best and we are motivated and inspired by focusing on being the best.”

The following national sport organizations (NSOs) under the Snow Sports Canada umbrella will benefit from Mackenzie’s sponsorship: Alpine Canada, Biathlon Canada, Canada Snowboard, Canadian Freestyle Ski Association, Cross Country Canada, Nordic Combined Canada and Ski Jumping Canada.

Mackenzie’s sponsorship will allow the NSOs to develop high performance teams by providing elite coaches, high caliber training facilities, top-notch equipment, technology and innovation. The commitment will also allow more emphasis on building youth participation and providing financial support for less established athletes.

“Mackenzie Investments’ commitment will enable numerous elements and initiatives that are critical to the success of winter athletes across the country, from coaching to competition,” said Bruce Robinson, CEO, Canadian Freestyle Ski Association. “This breakthrough support ensures our performance athletes will be able to focus on training, competing and winning, while raising the profile of their sports so more young Canadians will be inspired to follow in their tracks.”

“By including Biathlon Canada in their sponsorship, Mackenzie helps grow the profile of our sport and encourages others to get involved as participants, coaches and volunteers,” said Biathlete, Rosanna Crawford.  “Canada’s winter sports define who we are on the world stage, and we’re grateful to Mackenzie for their investment in our success.”

As an Official Partner of Snow Sports Canada, Mackenzie’s logo will appear on the competition clothing, gear and outerwear of all competitive team members and coaches across the seven sport disciplines.  Mackenzie’s brand will also be prominently featured at nine World Cup events in 2014-15.

Mackenzie Investments will also support Alpine Ontario as a Premiere Partner and receive high profile exposure on Ontario Alpine Ski Team helmets, jackets, speed suits and other apparel, as well as event-specific clothing, bibs, flags and banners at over 100 Under 10, Under 12 and Under 14 age group events.

Alpine Ontario funding will be used for grassroots to elite development programs, training for coaches, equipment and events across the province.

“Many of Ontario’s finest racers graduated from the Mackenzie Mountain League and still credit that program for instilling in them not only the skills foundation to become champions but also a deep love for the sport,” said Scott Barrett, Executive Director, Alpine Ontario Alpin.  “Having support from Mackenzie at the grassroots level right here at home as well as across the snow sports spectrum at the national level can only prove to be a tremendous boost for winter sports in Canada and our athletes across the board.”

The sponsorships continue Mackenzie Investments’ long legacy of supporting Canada’s national ski team and numerous amateur race programs and events. For more information about Mackenzie’s sponsorships, visit mackenzieinvestments.com/sponsorships.